As college students, we are continually looking towards the future, and seeing where our opportunities lie. The importance of networking, professional skills, and planning ahead are vital for any young adult entering the workforce. Nevertheless, we set our goals high, never selling ourselves short and constantly striving to create the best career blueprints. With this in mind, here are five agencies of all different types we want to work at, and why.
In no particular order:
As the winner of the Agency of the Year award for 2017, it’s hard for us not to look upon Anomaly with awe and admiration. With 7 locations across North America, Europe, and Asia, this agency is taking over the world. This business prides itself on being a company that offers much more than your standard “ad agency”. As it says on their website, “When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.” This masterful company is surely one to look out for.
Located in Miami, Alma reigns as the largest multicultural ad agency in the US, and currently holds Ad Age’s Multicultural Agency of the Year award. Notable for its multilingual marketing (primarily in Spanish and English), untraditional small-shop culture, and leadership as a global network, Alma dominates from North to South America. The company’s think tank - referred to as the “Culture Lab” - aims to fill gaps, strategically build bridges, and continually gain insights into the trends and tendencies of Hispanic consumers. Clients of Alma include McDonald’s, Netflix, State Farm, and more.
At Horizon Media, “Business is personal.” Headed by CEO Bill Koenigsberg, this NYC-based media agency prides itself on working with passionate partners, sustaining a strong and effective corporate culture, and handling highly-valued clients with great flexibility and dedication. This enterprise is the largest privately held media services agency globally, and a member of Local Planet - an international collective that includes leading media service agencies from around the world. Clients of Horizon include Geico, Corona, and Scout Sports & Entertainment.
Another booming agency with offices in New York and Los Angeles, Deutsch has worked with the likes of Taco Bell, Volkswagen, Target, Sprint, Snapple, Draftkings, and more. This hip and quirky company is at the forefront of cutting-edge advertising that is vibrant and engaging. As stated in their own words, “There are lots of agencies that look and sound alike. They play the game the same way… We’re not here to play the game. We’re here to change it.” Their headquarters may be stocked with beer, ping pong tables, and dogs roaming around, but Deutsch doesn’t mess around; the company has won Agency of the Year awards multiple times, as well as many Effies, Clios, and Cannes Lions awards.
Markham & Stein
Located in Coconut Grove (which is pretty much our backyard), Markham & Stein holds a special place in our hearts. The students working at Orange Umbrella this summer were fortunate enough to tour the office and hear from some of those who work there, and the experience was truly enriching. This tight-knit agency is located in a renovated and refurbished building from 1980’s Miami - right off US1 - now decorated with bohemian charm. The company’s culture is warm and inviting, and clients have included Salsa Fiesta, Sushi Maki, Razzledazzle Barber Shop, Mellow Mushroom Pizza, Porsche, and Coconut Grove itself. Whether it’s ingenious case studies or groundbreaking work with the packaging of chopsticks, M&S is always dishing out brilliance.