Advertising got a little crazy this summer. Was it because of the intense heat? We'll never truly know, but let's see what came from it:
International House of Breakfast? Brunch? BOTTOMLESS MIMOSAS?! Just a few guesses for IHOP’s rebranding stunt before its reveal as the International House of.. Burgers. Declared - by us - as the stunt of the summer, it did numbers: Over 20,000 stories written, 36 billion earned media impressions, and 4 billion mentions on social. And honestly, the burger wasn’t half-bad.
Amazon / Jurassic World Dinosaur Shipment
“Alexa, ask Jurassic World what’s inside the box?” said local Angelino’s as they passed an Amazon Prime delivery of prehistoric proportions. A cross-channel promotion for Amazon and the feature-film, it garnered an immense amount of hype as Chris Pratt and Bryce Dallas Howard unboxed a statue of the iconic Tyrannosaurus Rex at the Grove in Los Angeles. Let’s just hope the Greater LA area doesn’t end up like Isla Nublar.
ORE-IDA Potato Pay
The commercial that made us reevaluate our morals, ORE-IDA’s Potato Pay is the crunchiest currency to hit the market. Capitalizing on the guilty pleasure that is the french fry, ORE-IDA wants their customers to use it to get their kids to do those things they hate. It’s fun, but it’s also borderline bribery.
Apple takes on one of mankind’s biggest problems: forgetting your password. Ramping up the drama from 0 to 60, the final question of the memory test makes even elephants flinch. With Face ID, Apple bids farewell to ‘invalid password,’ ‘too many password attempts,’ and the worst: ‘reset password.’