Nike made bold and powerful moves this past Monday when it released a new ad via Colin Kaepernick’s Twitter account. The former 49er - who began kneeling during the national anthem in 2016 in protest of police brutality and racial inequality in America - is looking directly into the eyes of the ad’s viewer in the photograph. Below Kaepernick’s face, the copy reads, “Believe in something. Even if it means sacrificing everything. Just do it.” Regardless of your opinion on the matter, there’s no doubt that the decision to run this ad was a courageous one, and it’s got everybody talking about the brand.