National Geographic is among the most recognized networks, especially in the science world. The network is well-known for its high quality content of the wilderness, whether this is presented on their cable channel, their magazine, or their Instagram page. The latter is one that deserves emphasis today, given its recent growth and popularity. According to Adweek, National Geographic recently reached 100 million followers on Instagram. This is an incredibly important milestone in the world of social media, since National Geographic is the first brand to go above the 100 million follower mark. Moreover, this Instagram page does an exemplary job of showcasing the talent of the company’s photographers through beautiful photos of people and nature, and truly matches the natural essence of the company.
Given that the concept of online popularity is one that was somewhat insignificant 15 years ago - let alone at the company’s founding - the 100 million followers mark demonstrates a very valuable characteristic of National Geographic. That is, the company’s ability to adapt to the never-ending evolution of the media landscape. Not only this, but the Instagram’s success makes for great advertising opportunities for the network and derivative publications. Thus, the company has decided to celebrate its recent success with an online photo contest.
As a “thank you” to its followers, National Geographic’s Instagram is offering its followers the opportunity to submit a photo that matches - or is inspired by - the aesthetic of the Instagram page. Followers will then be able to vote for their favorite photos. The photographer that receives the most votes, will win a photography-oriented trip to Tanzania. Additionally, the top 10 pictures winners of the contest will have their photos featured on the company’s Instagram.
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