A Swedish Hotel is Presenting Guests with a High Stakes Social Media Challenge

Times are changing: now, instead of trying to find the cheapest motel or Airbnb for an overnight stay, you can check out of social media and spend the night at a luxurious hotel in Sweden absolutely free of charge. This sounds like a perfect deal, but… is it easy to give up social media, even for just one night?

According to Statista, as of 2017, users spent an average of 126 minutes (2 hours and 6 minutes) on social media platforms. Pew Research Center reports that in 2018, a median American used at least three of eight major social media platforms: Facebook, Instagram, Snapchat, YouTube, Twitter, WhatsApp, Pinterest and LinkedIn. Now, Swedish four-star Hotel Bellora is encouraging people to turn their phones off and enjoy their vacations offline by offering an appealing new promotion.

This popular hotel rewards guests in its Check Out suite for staying off social media. The National states that if visitors don’t use social media at all during their stay at the hotel, their booking (with an included breakfast) will be completely free. However, if guests reach the maximum level of recommended screen time (30 minutes), they will have to pay the full rate of the suite, which is 2,400 SEK, or $264.

This promotion is designed to encourage people to reconnect with the real world and spend more time with each other - rather than surfing the web - during their holiday. Skärmfri smart lamp helps the hotel track social media usage in the room by monitoring how much time guests spend on Facebook, Instagram, Snapchat, Twitter and YouTube. The white-tinged lamp turns red when the recommended screen time is reached, indicating that the visitors will have to pay for their stay at Bellora.


This concept is very fresh and intriguing; in a way, it’s a great experiment that can help challenge people to give up social media for an attractive reward. So… Do you think you would be able to do it?