growers 2 home
Refreshing the visuals for a national floral retailer
Growers 2 Home is a full-service flower distributor based out of Doral, FL. The company’s flowers are sold in thousands of CVS stores across the country. Created by a son, uncle, and father, the business has successfully sold millions of freshly-cut flowers directly imported from the highest quality Colombian farms since 2002.
our fresh approach
In the Spring of 2018, Growers 2 Home hired Orange Umbrella to refresh their branding. Using an elevated, new visual identity, we designed holiday and non-holiday display boxes for use in all CVS locations. We also created other point-of-sale materials including a promotional calendar and retail posters with QR codes to offer free shipping and discounts. Our work ultimately established impactful retail visuals and cohesive branding for an already thriving business.