Heidi's calendars mockup
Logo Creation
Brand Guidelines
Infusing life into a life-giving enterprise
The HIV and Emerging Infectious Diseases Institute (HEIDI) was established at the University of Miami Miller School of Medicine to advance the understanding, prevention, and treatment of HIV infection and AIDS associated diseases. Orange Umbrella had the pleasure of taking an outdated logo and crafting a whole new identity for the brand.

Red masks for HEIDI
our fresh approach
Orange Umbrella developed both a new logo and updated color palette to properly portray the modern, scientific aspect of HEIDI’s HIV and AIDS research. With the new look and feel of the brand, communication pieces now overcome HIV stigma and capture the work the team is doing around prevention, treatment, and research.
Branding Guidelines
heidi brand logo
slide 2 of logos branding
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