soho Beach house

Partnering with South Beach’s creative retreat

In the Fall of 2019, management staff at Soho Beach House, the South Beach location of the world-renowned Soho House hotel and social club, wanted to promote their chic service offerings and unparalleled venue access to students in the Miami area studying creative arts and communication. Through connections via our Advisory Board, Orange Umbrella was chosen as the perfect partner to make this happen.

Orange Umbrella students met with managers at Soho Beach House, where hotel staff decided to plan a party exclusively for OU students and friends. Orange Umbrella students chose the theme - Neon Jungle - and helped the Soho staff with all facets of the event planning, from choosing music, designing the menu, to finalizing décor. The Neon Jungle party was a huge success with over 100 attendees and a solidified relationship with one of Miami’s most influential and exclusive hot spots.

The Neon Jungle themed party was a huge success with all of our of-age members and friends able to enjoy the ambience and learn about all that Soho Beach House has to offer. In addition to a great evening, the students responsible for planning the event got a taste of the event planning business, getting to work with one of the world’s most exclusive social clubs. OU and all of its students had a great time at the event and look forward to future partnership opportunities with the team at Soho Beach House in Miami.
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