Super Bowl LIV was hosted in Miami, Florida in February 2020. Our oranges were given the incredible opportunity to work with the Super Bowl Host Committee during the event. Orange Umbrella students partnered with Social Thinkking
, a boutique agency specializing in social media marketing.
Our student volunteers acted as social media listeners, monitoring and interacting with users, while also creating content for the official @miasbliv
accounts on Twitter and Instagram. The volunteers were given exclusive Super Bowl LIV merchandise and VIP access to sponsored events throughout the Miami area. All of our oranges made valuable connections while gaining experience at the nation’s most covered sporting event.