Soho Beach House
Partnering with South Beach’s
In the Fall of 2019, management staff at Soho Beach House, the South Beach location of the world-renowned Soho House hotel and social club, wanted to promote their chic service offerings to college students in the Miami area studying creative arts and communication. Through connections via our Advisory Board, Orange Umbrella was chosen as the perfect partner to make this happen.www.sohohouse.com/en-us/houses%2fsoho-beach-house
our fresh approach
Orange Umbrella students met with managers at Soho Beach House, where hotel staff decided to plan a party exclusively for OU students and guests. Orange Umbrella students conceptualized the theme - Neon Jungle - and helped the Soho staff with all facets of the event planning, from music to décor. With over 150 attendees, the Neon Jungle party was a huge success and solidified a relationship with one of Miami’s most influential and exclusive institutions.