DORITOS
Strategy / Creative / Video
When Doritos® brought back its iconic “Crash the Super Bowl” TV contest after an eight-year hiatus, we saw our chance to make some noise. If you're not familiar, Doritos challenged participants to create a 30-second TV commercial for a chance to win $1 million and have their spot aired during Super Bowl LIX. We reviewed the brief, crushed a few snack bags for inspiration and then realized we had just five weeks to pull it off. Crunch time, literally. As Orange Umbrella’s first time participating in this national competition, we knew one thing: playing it safe wasn’t an option.
THE ASK
From concept to final cut, this was an all-hands-on-deck agency production. Everyone pitched in — strategizing, concepting, writing, directing, modeling, producing, editing. The result? A humorous TV spot that landed on Doritos’ homepage gallery — a first for Orange Umbrella. It became our most engaged project of 2024, with 1,000+ minutes of watch time on OU socials and a feature in The Miami Hurricane. One chip-fueled idea. One unforgettable debut.