Real BRIEFS. REAL WORK.
ORANGE
UMBRELlA
Orange Umbrella is a student-run, professionally led creative agency at the University of Miami.
Big Ideas,
Real Impact.
Doritos
Strategy / Creative / Video
When Doritos® brought back its iconic “Crash the Super Bowl” TV contest after an eight-year hiatus, we saw our chance to make some noise. If you're not familiar, Doritos challenged participants to create a 30-second TV commercial for a chance to win $1 million and have their spot aired during Super Bowl LIX. We reviewed the brief, crushed a few snack bags for inspiration and then realized we had just five weeks to pull it off. Crunch time, literally. As Orange Umbrella’s first time participating in this national competition, we knew one thing: playing it safe wasn’t an option.
THE ASK
From concept to final cut, this was an all-hands-on-deck agency production. Everyone pitched in — strategizing, concepting, writing, directing, modeling, producing, editing. The result? A humorous TV spot that landed on Doritos’ homepage gallery — a first for Orange Umbrella. It became our most engaged project of 2024, with 1,000+ minutes of watch time on OU socials and a feature in The Miami Hurricane. One chip-fueled idea. One unforgettable debut.
THE SOLVE
WHERE OU TAKES YOU
“OU was the most impactful experience of my undergraduate journey. It’s where I learned to lead and collaborate with my peers, developed my design skills, and got a real taste of what agency life is like. OU prepared me in so many ways for life after graduation.”
Sara Kelly, Associate Art Director
at VML New York
“OU gave me more than an education—tools, connections, and confidence for agency life. It shaped my approach to growth, creativity, and collaboration, and I carry those lessons into my work. I'm grateful for the foundation that
got me here.”
Angie Gonzalez, Agency Operations Manager at GlueIQ
"This past year at Orange Umbrella was more than just client work. It was a place where I honed my skills, grew through every challenge and discovered the kind of teammate and thought leader I want to be.”
Charlie Goldman, Junior Strategist
at Razorfish
Our clients and students benefit from a network that extends well beyond the classroom from alumni
and agency leaders to brands and industry partners.
